كثيرا ما نسمع مصلطلح الـ seo او search engine optimization وتم تعريبه بـ ” سيو ” فهو احد اقسام digital marketing وهو عبارة عن التسويق عبر محركات البحث مثل محرك بحث جوجل وبينج وياهو وغيرهم لكن اكثر محرك بحث يستخدم في العالم هو محرك جوجل وخصوصا في المنطقة العربية فهو يسيطر على حصة الاسد من عمليات البحث التي تتم يوميا فقد تعدت عمليات البحث اليومية عليه اكثر من 4 مليار عملية بحث .
ما هو السيو seo؟
ممكن نكون سمعنا الكلمة دى كتير جدا بس مش فاهمين معناها
كلمة سيو إختصار لــ Search Engine Optimization
ومعناها تهيئة موقعك لمحركات البحث , ومحركات البحث زى جوجل وبينج وياهو وفيه غيرهم بس فى العالم العربى تقريبا مش بنستخدم الا ال 3 دول
لشرح أشمل عن تعريف السية وتصنيفاته وأجزائه ومميزاته وعيوبه والمصطلحات المستخدمه فيه تعريف السيو seo
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دة الأساليب والادوات المشروعة الى بتسخدمها وبيسمح بها جوجل وبتأدى لصعود موقعك بطرق قانونية نتائجة بطيئة شوية بس مضمومنه
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دة الأساليب والادوات الغير مشروعة بتأدى لصعود موقعك بطرق غير قانونية نتيجة أسرع من الوايت سيو بس مش مضمون وحاليا جوجل بيكشفه بسرعه كبيرة عكس زمان
ويوجد الكثير من اساليب الـ black hat seo وسوف نستعرض بعضها وهي :
Keyword Stuffing : وهي حشو الكلمات المفتاحية اي تكرارها بصورة مبالغ فيها في محتوى صفحتك
Cloaking : ا التغطية وهي عبارة عن اظهار محتوى للزائر غير المحتوى الذي يظهر لمحرك البحث
Content Automation : وهو عبارة عن استخدام الادوات والبرامج التي تقوم بتوليد المحتوى
Link Farms: هي مزارع الباك لينك واستخدام مواقع وطرق مخالفة لبناء الباك لينك
Hidden Text and Hidden Links : اخفاء المحتوى او الروابط عن الزائر وجعلها بلون خلفية الموقع
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